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Somewhere in Australia, a merino lamb is born. It does not know this yet, but it is destined for greatness. Not political greatness. Not Olympic greatness. T-shirt greatness. Specifically, your favorite merino T-shirt—the one that makes you feel smugly comfortable...
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Walk into almost any sportswear store today, and you’ll see bold claims plastered across synthetic apparel: “eco-friendly,” “moisture-wicking,” “anti-odour.” These phrases sound appealing, but how much of it is fact — and how much is clever marketing? The truth is,...
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