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Sep 25, 2025

The Truth About “Eco-Friendly” Synthetics: Why Merino Wool Still Wins?

Walk into almost any sportswear store today, and you’ll see bold claims plastered across synthetic apparel: “eco-friendly,” “moisture-wicking,” “anti-odour.” These phrases sound appealing, but how much of it is fact — and how much is clever marketing? The truth is,...

The Countdown is on.... New colours and styles for Spring arriving by the 18th of October

The Truth About “Eco-Friendly” Synthetics: Why Merino Wool Still Wins?

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