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After almost five years of building this business that is primarily polo shirts for work, leisure or play, the single biggest challenge is convincing potential customers that merino is a ‘modern’ fibre. Most people still think of wool as old...
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Let’s be honest: fathers are notoriously hard to buy for. The man who insists he “doesn’t need anything” and then wears the same faded polo he bought in 2003 is not exactly easy to impress. Birthdays, Christmas, Father’s Day —...
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Let’s face it—travel is amazing. Packing? Not so much. Whether you’re hiking the Dolomites, dodging gelato spills in Florence, or doing the “backpacker shuffle” through airport security, your clothes can make or break your trip. And when it comes to...
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Merino wool is one of the most exceptional natural fibres in the world—lightweight, temperature-regulating, odour-resistant, and buttery soft against the skin. But as with all premium materials, not all Merino is created equal. There’s a big difference between a garment...
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The perception of wool has often been rooted in outdated stereotypes, which need to be reevaluated to appreciate its modern benefits and versatility. Traditionally, wool has been viewed as itchy, heavy, and suitable only for winter garments. This limited view...
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