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Somewhere in Australia, a merino lamb is born. It does not know this yet, but it is destined for greatness. Not political greatness. Not Olympic greatness. T-shirt greatness. Specifically, your favorite merino T-shirt—the one that makes you feel smugly comfortable...
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If you’re after a present that will actually get used—unlike those forgotten breadmakers, gag socks, or regifted candles—choose merino. But not just any merino: the premium kind. The type that’s silky soft, durable like a Kelpie, and stylish enough for...
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After almost five years of building this business that is primarily polo shirts for work, leisure or play, the single biggest challenge is convincing potential customers that merino is a ‘modern’ fibre. Most people still think of wool as old...
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Let’s be honest: fathers are notoriously hard to buy for. The man who insists he “doesn’t need anything” and then wears the same faded polo he bought in 2003 is not exactly easy to impress. Birthdays, Christmas, Father’s Day —...
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Let’s face it—travel is amazing. Packing? Not so much. Whether you’re hiking the Dolomites, dodging gelato spills in Florence, or doing the “backpacker shuffle” through airport security, your clothes can make or break your trip. And when it comes to...
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