TheMerinoPolo is a Western Australian owned and run family company on a mission to Make Merino Great Again

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Oct 14, 2025

The Decline of the Australian Merino Industry Since 1990 — and Why It’s Time for a Revival?

Australia was once known as the country that rode on the sheep’s back. From the dusty paddocks of New South Wales to the highlands of Tasmania, Merino sheep defined our national story. But since 1990, something’s changed. The proud hum...

The Countdown is on.... New colours and styles for Spring arriving by the 18th of October

The Decline of the Australian Merino Industry Since 1990 — and Why It’s Time for a Revival?

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