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Let’s face it—travel is amazing. Packing? Not so much. Whether you’re hiking the Dolomites, dodging gelato spills in Florence, or doing the “backpacker shuffle” through airport security, your clothes can make or break your trip. And when it comes to...
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Merino wool is one of the most exceptional natural fibres in the world—lightweight, temperature-regulating, odour-resistant, and buttery soft against the skin. But as with all premium materials, not all Merino is created equal. There’s a big difference between a garment...
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The perception of wool has often been rooted in outdated stereotypes, which need to be reevaluated to appreciate its modern benefits and versatility. Traditionally, wool has been viewed as itchy, heavy, and suitable only for winter garments. This limited view...
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Fast fashion is fading. The future belongs to clothing that’s natural, sustainable — and effortlessly stylish. That’s where TheMerinoPolo comes in. Made from superfine Australian Merino wool, TheMerinoPolo isn’t just a shirt — it’s a revolution. It breathes in the...
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When I decided to dip my toes into manufacturing and retailing Australian merino wool through my brand “TheMerinoPolo”, I was aware, but not prepared for what is certainly the biggest challenge to increasing demand for this wonderful, natural fibre that is merino.
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