News
Learn how to remove sweat stains merino without wrecking the fibres. Simple, safe steps to lift marks, odour and yellowing from wool.
Continue reading
If you’re after a present that will actually get used—unlike those forgotten breadmakers, gag socks, or regifted candles—choose merino. But not just any merino: the premium kind. The type that’s silky soft, durable like a Kelpie, and stylish enough for...
Continue reading
After almost five years of building this business that is primarily polo shirts for work, leisure or play, the single biggest challenge is convincing potential customers that merino is a ‘modern’ fibre. Most people still think of wool as old...
Continue reading
Let’s be honest: fathers are notoriously hard to buy for. The man who insists he “doesn’t need anything” and then wears the same faded polo he bought in 2003 is not exactly easy to impress. Birthdays, Christmas, Father’s Day —...
Continue reading
Let’s face it—travel is amazing. Packing? Not so much. Whether you’re hiking the Dolomites, dodging gelato spills in Florence, or doing the “backpacker shuffle” through airport security, your clothes can make or break your trip. And when it comes to...
Continue reading