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Australia was once known as the country that rode on the sheep’s back. From the dusty paddocks of New South Wales to the highlands of Tasmania, Merino sheep defined our national story. But since 1990, something’s changed. The proud hum...
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Walk into almost any sportswear store today, and you’ll see bold claims plastered across synthetic apparel: “eco-friendly,” “moisture-wicking,” “anti-odour.” These phrases sound appealing, but how much of it is fact — and how much is clever marketing? The truth is,...
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When you picture “custom clothing for your business,” chances are your mind goes straight to stiff cotton polos, awkward polyester shirts, or the kind of uniforms that make your staff look like they’re gearing up for a suburban soccer final....
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After almost five years of building this business that is primarily polo shirts for work, leisure or play, the single biggest challenge is convincing potential customers that merino is a ‘modern’ fibre. Most people still think of wool as old...
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Let’s be honest: fathers are notoriously hard to buy for. The man who insists he “doesn’t need anything” and then wears the same faded polo he bought in 2003 is not exactly easy to impress. Birthdays, Christmas, Father’s Day —...
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